Keith Reed-Financial Contributor/Social Pundit/Kia “Super Producer” Ganey sparring partner

A journalist and media personality for more than a decade, Keith Reed’s work has appeared in the Boston Globe, Black Enterprise, Ebony, Essence, Heart & Soul and Uptown magazines. He has launched personal finance blogs on and AOL Black Voices. He’s analyzed the US economy for National Public Radio and PBS’ The News Hour with Jim Lehrer. He is a member of the board of directors for the National Association of Black Journalists.

Keith is a graduate of Coppin State College (now Coppin St. University) in Baltimore, MD.

Read his blog at

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Elton Gumbel-Sports Contributor

Elton came to WCTV in 2005. He is a graduate of Florida A&M and previously worked at Metro Sports for Time Warner Cable in Kansas City, Missouri. While at WCTV, he’s covered everything from Super Bowl XLIII to the Daytona 500.

Elton is currently the Sports Director/ Anchor weekdays on Live At 5pm News, Eyewitness News at 5:30pm, Eyewitness News at 6pm and Eyewitness News at 11pm.

His talent at WCTV has garnered recognition from the Florida Associated Press Broadcasters (Best Breaking Sports News Coverage, 2009; Best Sportscast, 2009) as well as from the Georgia Associated Press Broadcasters (Best Sports Feature Program, 2009).

He enjoys golf, basketball, and traveling. Elton is making his own mark in television following in the famous footsteps of other members of his family, Bryant and Greg Gumbel.

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Elton Gumbel Sports Contributor/YouTube “Proposal” Sensation/All Around Nice Guy

Seshmi Robinson-Entertainment Contributor

Eager to kick-start her career in television, Seshmi landed her first job at WCTV Eyewitness News in Tallahassee in 2004.  There she balanced the beginning of her career while still a full-time student at Florida State University.

Getting herself rooted in news as a Producer first, she rapidly worked her way on air there creating and hosting two weekly entertainment segments keeping viewers up to date on the happenings in Hollywood.

In 2006 Seshmi became a General Assignment Reporter at WCTV, and at the end of 2007 Seshmi joined Orlando’s Central Florida News 13 as an Entertainment Reporter.

Now-a-days she’s traded in reporting crime and politics for premieres, celebrities, nightlife and fashion. She’s covered everything from the city’s bustling arts and entertainment scene…to many memorable events like the Orlando Magic in the NBA Finals, the arrival of Disney’s first black princess and the death of Michael Jackson. Seshmi also created and hosted Central Florida On Demand’s highly rated ‘Bars & Clubs’ show.

Since 2007, Seshmi has interviewed literally dozens of celebrities including Jada Pinkett-Smith, Kyra Sedgwick, Jeff Goldblum, and Taraji P. Henson. Legendary Director John Landis.  TV stars like Megan Mullaly, Vanna White, Rainn Wilson, Jay Leno, and yes, even Jerry Springer. A long list of reality TV stars, she’s interviewed Bethenny Frankel and Tim Gunn, Orlando Magic’s Dwight Howard, numerous singers and Broadway stars…and the list goes on.

Always raising the bar, Seshmi is full of new ideas and aims to make each interview more entertaining than the last.
Seshmi is a proud “Seminole-Rattler” as she calls it, with a Bachelor’s degree in Communications from Florida State University and a minor in Journalism from Florida A&M University.

She is a member of the National Association of Black Journalists and Alpha Kappa Alpha Sorority, Inc.

Read her blog at

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